Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

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Reviewed by Benji Carr
Former Licensed Life Insurance Agent Benji Carr

UPDATED: Jul 21, 2021

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The Facts of Life

  • AIG vs. Nationwide life insurance rates are competitive for smokers but in favor of AIG for otherwise healthy adults
  • The financial strength ratings are strong for AIG and Nationwide
  • Nationwide boasts impressive customer ratings and reviews, while AIG’s are below the industry average

Comparing insurance industry leaders like AIG vs. Nationwide can help you find the best term life insurance. Both companies are staples in the insurance industry nationwide.

To help you compare the two, we’ll highlight the AIG vs. Nationwide life insurance company ratings, term life insurance rates, and the life insurance products each company offers.

Read on to learn about AIG vs. Nationwide life insurance. You can get personalized rates from life insurance providers near you with our free quote tool above.

AIG vs. Nationwide: Which is the better life insurance provider?

AIG and Nationwide are both long-time insurance providers, with each founded roughly 100 years ago. You can find homeowners, travel, health, and even car insurance with AIG and Nationwide.

As two of the nation’s largest insurance companies, they offer a diverse assortment of products. These companies also offer a variety of life insurance options, listed below.

  • Term life insurance
  • Whole life insurance
  • Universal life insurance
  • Variable universal life insurance
  • Indexed universal life insurance (Nationwide only)

Many insurance providers only offer one or two life insurance products, so AIG and Nationwide offer more variety than do many competitors. To supplement, you can also customize your term life insurance policy with riders.

AIG and Nationwide each provide essential life insurance riders that offer policyholders added flexibility for various emergencies. Take a look at the list of riders below.

  • Waiver of premium
  • Accidental death benefit
  • Child
  • Terminal illness
  • Accelerated death benefit
  • Spouse or other insured

As far as life insurance policy options goes, AIG and Nationwide each have plenty to offer and neither company is significantly superior. This might change as we continue to compare AIG vs. Nationwide insurance.

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AIG vs. Nationwide: Which company has cheaper term life insurance?

If you’re looking for the most affordable AIG or Nationwide life insurance policy, term life insurance is a good place to start. Term life insurance is usually the cheapest, although it varies by age, gender, and coverage chosen.

AIG vs. Nationwide Life Insurance Rates by Age, Gender, and Term Length for $250,000
Age and Gender10-Year Term (AIG)10-Year Term (Nationwide)20-Year Term (AIG)20-Year Term (Nationwide)
25 - Female$9.57$17.58$11.33$19.58
25 - Male$10.34$18.91$12.90$23.59
35 - Female$11.08$14.69$12.69$15.35
35 - Male$11.67$14.69$13.53$16.02
45 - Female$16.46$22.03$23.06$27.59
45 - Male$17.95$22.70$28.28$35.16
55 - Female$31.68$43.83$52.58$68.09
55 - Male$41.68$54.51$69.89$80.77
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When comparing the AIG vs. Nationwide life insurance rates, you’ll notice the AIG rates are consistently lower. Nationwide prices are most affordable for middle-aged adults, though its rates are more expensive than AIG’s for all age groups.

Above, we compared sample AIG vs. Nationwide life insurance quotes for healthy adults. If you aren’t healthy, you can expect to pay more. Since each company weighs health differently, we’ll compare rates for smokers below.

AIG vs. Nationwide Life Insurance Rates for Male Smokers vs. Non-Smokers by Age and Policy Length for $100,000
Age and Smoking Status10-Year (AIG)10-Year (Nationwide)20-Year (AIG)20-Year (Nationwide)
35 - Non-Smoker$10.64$11.75$11.17$14.60
35 - Smoker$23.26$23.94$29.60$30.88
45 - Non-Smoker$14.86$16.29$17.59$20.65
45 - Smoker$47.70$42.54$57.11$53.67
55 - Non-Smoker$26.62$26.08$37.26$49.57
55 - Smoker$82.46$81.70$126.80$135.73
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While AIG is clearly the cheaper option for healthy adults, the sample rates above for smokers are actually similar between the two companies. If you’re a smoker, you’d want to get quotes from each company.

AIG vs. Nationwide: Which has better ratings and reviews?

Rates are important, but so are ratings and reviews. Before you rush to buy AIG or Nationwide life insurance, you’ll want to make sure there aren’t any major red flags surrounding financial stability or customer service.

AIG vs. Nationwide Financial Strength Ratings and Customer Reviews
Ratings AgencyAIG RatingNationwide Rating
A.M. BestAA+
Better Business Bureau (BBB)FA+
Fitch's RatingsA+A
J.D. Power742803
Standard & Poor's (S&P)A+AA-
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It’s difficult to determine which company has the best financial ratings overall. For example, A.M. Best rates Nationwide higher than AIG, but Fitch prefers AIG. In either case, both companies have strong financial ratings.

This isn’t the case when comparing the customer service ratings for each company, based on available data. The Better Business Bureau (BBB) and J.D. Power both rate Nationwide higher than AIG by a large margin.

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The Better Business Bureau ratings are designed to express confidence in complaint resolution for consumers. J.D. Power is scored based on customer satisfaction in general. Overall, AIG holds subpar ratings in both categories.

You can submit life insurance claims by mailing a death claim form to the AIG insurance address or by filling out an online form. Nationwide claims can be initiated online or via the Nationwide life insurance phone number.

While both companies offer convient claims processes, you are more likely to have a seamless transaction with Nationwide.

AIG vs. Nationwide: What are the pros and cons?

AIG and Nationwide are strong competitors, with each company showcasing strengths in different areas. We’ll emphasize the key points below.


  • Strong financial strength ratings (both companies)
  • Reasonable term life insurance for smokers (both companies)
  • Excellent customer service ratings (Nationwide)


  • No life insurance discounts (both companies)
  • Subpar customer service (AIG)
  • Expensive rates for healthy adults (Nationwide)

When comparing some of the key AIG and Nationwide life insurance company features, each contender has something unique to offer. AIG is cheaper for healthy adults but at the expense of customer service.

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AIG vs. Nationwide: The Bottom Line

With so many life insurance companies to choose from, finding the right one can be a challenge. AIG and Nationwide both offer plenty of policy options with added financial stability.

Enjoy learning about AIG vs. Nationwide life insurance? While you’re here, take advantage of our free quote tool below to get personalized rates from life insurance providers near you.