Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

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Reviewed by Benji Carr
Former Licensed Life Insurance Agent

UPDATED: Mar 18, 2021

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The Facts of Life

  • Accordia Life offers indexed universal life insurance
  • Assurity has received fewer complaints than Accordia Life
  • Both companies are rated the same by A.M. Best

Accordia Life and Assurity offer permanent and term life insurance products to customers throughout the United States.

The primary difference when comparing Accordia Life vs. Assurity is that Accordia Life offers indexed universal life coverage, something missing from Assurity’s offerings.

Both companies are rated highly by A.M. Best, but Accordia Life is also rated by S&P, Fitch, and Moody’s. While not rated by three of the four agencies, Assurity has received fewer complaints than its competitor.

For information on companies other than Accordia Life and Assurity, enter your ZIP code to find the best life insurance quotes in your area.

Accordia Life vs. Assurity: How are they rated?

Rating agencies annually rate various life insurance companies, determining the financial stability of each provider. This information establishes the likelihood that the company will be able to provide a payout when a claim is filed.

Four of the most trusted rating agencies are A.M. Best, Standard and Poor’s (S&P), Fitch, and Moody’s.

Both Accordia Life and Assurity have been rated an “A” by A.M. Best. While not the top rating on the agency’s scale, it is the second-highest provided by the organization and shows that the provider has an excellent ability to meet its financial obligations.

In addition to the A.M. Best rating, Accordia Life insurance has been rated an “A-” by S&P, an “A” by Fitch, and an “A3” by Moody’s. All three of these grades are considered upper-medium by the agencies.

While Accordia Life has been rated by all four agencies, Assurity hasn’t been rated by S&P, Fitch, or Moody’s.

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Accordia Life vs. Assurity: Do they have any complaints?

Comparing complaints allow customers to look at the specific problems that others might have experienced. The Better Business Bureau (BBB) and the National Association of Insurance Commissioners (NAIC) allow current and former customers to list complaints on their websites.

At the time of this comparison, Accordia Life has received 45 complaints to the BBB. The organization has rated the company an “A,” which takes into account its business practices and complaint history. The provider has a complaint index of 3.66 by the NAIC, higher than the average of 1.00.

Assurity Life Insurance has received three complaints with the BBB. This small number of complaints has helped the company achieve an “A+” rating by the organization. Its NAIC complaint index is 0.18, significantly lower than companies of a similar size.

Accordia Life vs. Assurity: What products are offered?

Accordia Life and Assurity offer very similar policies to customers. This includes term life, universal life, and whole life insurance. The primary difference is that Accordia Life has an additional offering, indexed universal life insurance.

The primary difference between term life and permanent life insurance is that the former provides coverage for a limited amount of time. Permanent life policies cover a policyholder for the remainder of their life.

Accordia Life offers term life policies in 10, 15, 20, 25, and 30-year terms.

These policies start at a minimum value of $50,000. That’s less than most competitors, who typically start their term life policies at $100,000. This can be beneficial for someone looking for less coverage or lower monthly premiums.

Assurity offers term life policies in 10, 20, and 30-year terms. While the provider offers fewer term length options than Accordia Life, these policies start at $25,000.

Both Accordia Life and Assurity offer whole life and universal life policies. The main difference between these is that whole life policies feature fixed premiums while universal life policies offer flexible premiums.

In addition to whole life and universal life, Accordia Life also offers an indexed universal life policy. Similar to a universal life policy, indexed universal life plans feature flexible premiums. However, the premiums of these policies depend on popular stock indexes, such as S&P.

Accordia Life vs. Assurity: What riders are available?

In addition to their basic policies, most life insurance providers also offer additional options. Known as riders, these options can be added to a policy. Some riders are automatically included with certain policies, but most are optional and can be added on for an additional premium.

Accordia Life and Assurity include an accelerated death benefits rider with their permanent life policies. A common inclusion, this rider allows a policyholder with a critical, chronic, or terminal illness to access a portion of their death benefit before death.

In addition to the accelerated death benefits rider, optional riders are also available. Optional riders offered by Accordia Life include:

  • Primary insured
  • Additional insured
  • Guaranteed purchase options
  • Children’s insurance
  • Accidental death benefit
  • Waiver of monthly deduction
  • Waiver of a specified premium

Optional riders offered by Assurity include:

  • Accident only disability income
  • Children’s term
  • Critical illness benefit
  • Disability waiver of premium
  • Endowment benefit
  • Monthly disability income

Both Accordia Life and Assurity offer more riders than the average life insurance provider.

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Accordia Life vs. Assurity: What is the history?

The Accordia Life and Annuity Company was originally called Aviva USA and was owned by Athene. In 2013, Global Atlantic purchased the life insurance provider and renamed it Accordia Life. At that time, the provider became the life insurance subsidiary for Global Atlantic.

The Assurity Life Insurance Company was founded in 1890 in Lincoln, NE. In 2007, the company merged with Lincoln Direct Life and Security Financial Life Insurance. Despite the merger, the headquarters of the company remain in Lincoln.

Accordia Life vs. Assurity: The Bottom Line

The decision between Accordia Life and Assurity will largely come down to your personal preference. They both feature high ratings, though Assurity has far fewer complaints. For many, the decision will come down to the type of products offered or the riders available.

Comparing Accordia Life vs. Assurity will help you decide which one best fits your needs.

If you’ve seen a policy you desire, there are affordable Accordia Life insurance quotes and affordable Assurity Life Insurance quotes available.

Now that you’ve been able to compare Accordia Life vs. Assurity, enter your ZIP code to find other life insurance rates in your area.